Conversational commerce is no longer a futuristic concept; it’s here, reshaping how businesses and customers connect. By combining messaging and commerce, it enables seamless interactions that integrate communication with transactions. With their new partnership, Infobip and Authvia are taking this innovation to the next level, unlocking possibilities for Conversational Commerce For The Future.
The Evolution of Customer Engagement
In the early days of eCommerce, buying online was cumbersome, with clunky interfaces and disjointed experiences. Transactions were often limited to desktop platforms, leaving complex tasks like returns or exchanges to phone calls or in-store visits. Fast forward to today, and the evolution of mobile technology has turned messaging into a primary communication channel for consumers.
In 2023, Infobip facilitated over 473 billion interactions globally, a testament to the explosive growth of mobile messaging. With more mobile phones than people worldwide, the demand for seamless, real-time communication between businesses and customers has never been higher. In fact, 78% of U.S. consumers now expect businesses to offer communication via text messaging. But expectations have gone beyond simple conversations; consumers now want to complete purchases, returns, and other transactions—without leaving their messaging apps.
This growing demand for seamless, integrated interactions is why Infobip and Authvia’s partnership is so impactful.
A Partnership Built for the Future
The collaboration between Infobip, a leader in global communications, and Authvia, an innovator in conversational commerce, represents a major leap forward for the payments and messaging industries. By integrating Authvia’s text-to-pay and messaging commerce technology into Infobip’s omnichannel platform, the two companies are transforming Conversational Commerce For The Future and changing messaging into a full-service commerce channel.
Chris Brunner, Founder and CEO of Authvia, highlights the importance of this union:
“We’re thrilled to partner with Infobip, a leader in global communications, to bring unified commerce and messaging solutions to businesses. Together, we’re transforming the way businesses engage their customers, offering a secure and seamless platform that meets the evolving demands of the digital age.”
With Authvia’s patented solutions, customers can now:
- Make purchases directly within a messaging thread—no redirects to external landing pages.
- Complete complex transactions like split payments, refunds, and signature capture.
- Benefit from secure, frictionless payment experiences that increase trust and conversions.
The Power of GenAI and Personalized Commerce
As Generative AI (GenAI) continues to revolutionize customer interactions, businesses can offer deeply personalized and engaging experiences without the need for 24/7 human support. This partnership allows brands to guide customers seamlessly through the marketing and sales funnel, delivering:
- Real-time, context-aware recommendations.
- Intuitive product configurations.
- Personalized promotions tailored to individual preferences.
Infobip’s Chief Business Officer, Ivan Ostojić, underscores the value of these advancements:
“Our data shows that conversational interactions are fast becoming the new norm in customer communications. Whether it’s marketing, support, or sales, customers want real-time conversations with brands through their preferred channels. For customers, it’s all about richer, more convenient experiences. And for businesses, it drives loyalty and stronger sales.”
Transforming Messaging into a Revenue Channel
The combined capabilities of Infobip and Authvia empower businesses to:
- Streamline Transactions: Customers can make payments, process refunds, or verify orders—all within their preferred messaging app.
- Boost Engagement and Loyalty: Interactive messaging enhances the customer journey, making it faster, easier, and more enjoyable.
- Drive Revenue Growth: Frictionless payments and personalized experiences improve conversion rates and repeat business.
For example, imagine a retail brand using this integrated solution to send an RCS message featuring a product carousel, a personalized discount, and a secure payment link—all in a single interaction. This kind of streamlined journey reduces friction and maximizes convenience, turning messaging into a significant revenue driver.
A Glimpse Into the Future
As messaging channels like RCS become richer and more interactive, the lines between communication and commerce will blur further. Infobip and Authvia are not just adapting to this future—they’re defining it. By leveraging cutting-edge technology and a shared vision for conversational commerce, they’re enabling businesses to meet rising customer expectations while staying ahead of the competition.
Together, Infobip and Authvia are setting a new standard for how businesses connect with their customers, proving that the future of payments and engagement lies in seamless, conversational experiences.
To learn more about how this partnership and how Conversational Commerce For The Future is transforming commerce, read the full press release here.
